Photographer
Performs core professional/technical/service tasks characteristic of photographer, within the relevant organizational and regulatory context.
06 · Qualifications & training you need
Most designers have a degree, but some train on the job. Qualifications in art or IT are useful.
Where people train for this
03 · Education pathway
Journalism, communications, languages, media, or relevant portfolio-based preparation.
04 · Lifestyle
Designers tend to work normal office hours. However, overtime may be required to meet pressing deadlines and tight schedules.
04 · Location
Hybrid working is becoming common. Designers work in studios and home offices. They sometimes travel to meet clients, or can present ideas online.
21 · The realities
Nearly one-third of all graphic designers are freelance. More expect to have to work in a number of different companies. ARTS, CRAFTS, AND DESIGN Excellent design flair, artistic abilities, and creative ideas to produce innovative designs. 22 14/09/21 8:52 PM14/09/21 8:52 PM 23
12 · How the pathway typically runs
ILLUSTRATOR see pp. 26–27 INTERIOR DESIGNER see pp. 34–35 ADVERTISING ACCOUNT MANAGER see pp. 72–73 WEB DESIGNER see pp. 128–129 ADVERTISING ART DIRECTOR Creates visual ideas to convey each particular message for advertising campaigns. Works closely with a copywriter, who writes persuasive text, or copy, for a specific target audience. The iconic Nike logo was designed by a graphic design student in 1971. Most graphic designers have a degree in graphics or art, and find work in companies involved in marketing, communications, advertising, or publishing. They usually specialize in one area, such as designing children’s books, magazines, websites, or user interfaces for applications. GRAPHIC DESIGNER As a graphic designer, you will continue learning throughout your career, keeping in touch with new directions in commercial design and changes in technology. You may choose to work freelance or develop your career in an individual company. WEB DESIGNER Specializes in website design, from creating logos to providing visual content for their clients’ brands. EXHIBITION DESIGNER Designs displays for exhibitions, conferences, or museums. A strong interest in 3-D design definitely helps in this role. ART DIRECTOR Steers the design of a brand, campaign, or publication, usually heading a team of designers or other creative staff. ASSISTANT As a school- leaver, you may be able to find work as a design assistant, then train on the job and progress into more creative roles.
07 · Graduate route
You can enter the career with a degree-level qualification in graphic design or a related arts subject.